Libation Station... "The Wine Shop Chronicles"

Saturday, July 28, 2007

Patience...

Time in the bottle and letting the wine breathe; these are the only processes known for allowing the epic attributes of wine to be coaxed beyond the cork, out to its maximum potential. Texture, nose, finish released at its apex. Swill if you will, but if the time is not right, the wine is not ready and if you choose to plop down $100 on a wine that is not palatable for another 3 years and are too impatient to wait for it to shine, you are tossing good money out the window. If you can afford to do that, more power to you.

Notice I used the word "allowing". Wine cannot be forced into compliance. It cannot be leveraged. There's a new thingy on the market that supposedly speeds up the breathing process by using the natural modular harmonics of crystal. We actually tried this on a not so ripe Brunello and it actually worked. Maybe we just thought it did. It was our second bottle for the evening and wishful thinking tends to get amplified under such circumstances. We'll never know unless we can zip forward in time and see what that same Brunello is like 10 years from now.

We like new and improved. We like advancements and progressions. We really like it if it's techie. When expound market share dominance and cost efficiency. We ascend to be EBITDA positive (that's Earnings before Interest, Taxes, Depreciation and Amortization). Wine could give a fat rat's ass about any of that.

So what's a better idea market maven to do with a product so obstinate? Sex up the label is a good start. Create a hip logo and then flood the mainstream media advertisement outlets is probably great. That cost thing about wine is still ugly though. How do we get supply side economics to work? Grow too many grapes? Outsource everything? Spin it as time honored and classic? At $6 a bottle, anything is possible. Build it and they will come.

In the shop we fight this battle with the distribution authorities every day, trying to go back to the future. We may not win in the end, but we damn sure are going to enjoy the journey.

Cheers.

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Posted by RM Dustin :: 2:00 PM :: 1 Comments:

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Thursday, July 26, 2007

Spanish Wine Tasting...

July 28

2PM to 6PM
Here at the Shop!

This Saturday, Basilio Rodriguez, owner of Casa Ventura Imports will be in the shop pouring 6 different Spanish Wines of extreme character and complexity. It is $5.00 per person to enjoy some refreshing sips and listen to Basi?s lively descriptions denoting vine and terroir from the origin of his birth. We hope you can join us.

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Posted by RM Dustin :: 12:07 PM :: 0 Comments:

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Tuesday, July 10, 2007

A Toast...

A session of sensory ticklings across an unidentifiable spectrum happened last weekend; the palate, nose, and heart effected specific as wine, food, and friendship pairings reached excessively attentive magnitudes. Magnificent meldings of flavor and conversation courtesy of intently purposeful establishment and participants of coastal inclination all totally within reach; and the secret is still yet not out... food is life and should be celebrated with each and every mouthful, with each and every friend available, and even absentee directed toasts and salutations when they are not. This is the ultimate gratuity: camaraderie with intent where the senses are elevated, the presentation; a painstakingly painted canvas is hung, and the life blood flows warm and rapid through the heart. If you didn't have an occurance like that, you need to find one quick. Appleby's, The Olive Garden, and The Outback want your young.

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Posted by RM Dustin :: 6:14 PM :: 0 Comments:

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